Anthropology

Main article: Anthropology

Anthropology is the holistic "science of man," — a science of the totality of human existence. The discipline deals with the integration of different aspects of the Social Sciences, Humanities, and Human Biology. In the twentieth century, academic disciplines have often been institutionally divided into three broad domains. The natural sciences seek to derive general laws through reproducible and verifiable experiments. The humanities generally study local traditions, through their history, literature, music, and arts, with an emphasis on understanding particular individuals, events, or eras. The social sciences have generally attempted to develop scientific methods to understand social phenomena in a generalizable way, though usually with methods distinct from those of the natural sciences.
The anthropological social sciences often develop nuanced descriptions rather than the general laws derived in physics or chemistry, or they may explain individual cases through more general principles, as in many fields of psychology. Anthropology (like some fields of history) does not easily fit into one of these categories, and different branches of anthropology draw on one or more of these domains.^[10] Within the United States, Anthropology is divided into four sub-fields:Archaeology, Physical or Biological Anthropology, Anthropological Linguistics, and Cultural Anthropology. It is an area that is offered at most undergraduate institutions. The word anthropos (άνθρωπος) is from the Greek for "human being" or "person." Eric Wolf described sociocultural anthropology as "the most scientific of the humanities, and the most humanistic of the sciences."
The goal of anthropology is to provide a holistic account of humans and human nature. This means that, though anthropologists generally specialize in only one sub-field, they always keep in mind the biological, linguistic, historic and cultural aspects of any problem. Since anthropology arose as a science in Western societies that were complex and industrial, a major trend within anthropology has been a methodological drive to study peoples in societies with more simple social organization, sometimes called "primitive" in anthropological literature, but without any connotation of "inferior."^[11] Today, anthropologists use terms such as "less complex" societies or refer to specific modes of subsistence or production, such as "pastoralist" or "forager" or "horticulturalist" to refer to humans living in non-industrial, non-Western cultures, such people or folk (ethnos) remaining of great interest within anthropology.
The quest for holism leads most anthropologists to study a people in detail, using biogenetic, archaeological, and linguistic data alongside direct observation of contemporary customs.^[12] In the 1990s and 2000s, calls for clarification of what constitutes a culture, of how an observer knows where his or her own culture ends and another begins, and other crucial topics in writing anthropology were heard. It is possible to view all human cultures as part of one large, evolving global culture. These dynamic relationships, between what can be observed on the ground, as opposed to what can be observed by compiling many local observations remain fundamental in any kind of anthropology, whether cultural, biological, linguistic or archaeological.^[13]

Communication studies

Main articles: Communication studies and History of communication studies

Communication studies deals with processes of human communication, commonly defined as the sharing of symbols to create meaning. The discipline encompasses a range of topics, from face-to-face conversation to mass media outlets such as television broadcasting. Communication studies also examines how messages are interpreted through the political, cultural, economic, and social dimensions of their contexts. Communication is institutionalized under many different names at different universities, including "communication", "communication studies", "speech communication", "rhetorical studies", "communications science", "media studies", "communication arts", "mass communication", "media ecology," and "communication and media science."
Communication studies integrates aspects of both social sciences and the humanities. As a social science, the discipline often overlaps with sociology, psychology, anthropology, biology, political science, economics, and public policy, among others. From a humanities perspective, communication is concerned with rhetoric and persuasion (traditional graduate programs in communication studies trace their history to the rhetoricians of Ancient Greece). The field applies to outside disciplines as well, including engineering, architecture, mathematics, and information science.